Category Archives: Social Media

The awesome power of “Thank You”

I sent my mother some flowers for her birthday recently. Being at the opposite side of the country from her means I have to put all my trust and faith in her local florist to deliver the goods, but let’s be honest – Moms appreciate any flowers at any time, and it’s hard to get […]

Social media wins, and a case study to match

Today at Fast Company, blogger Drew Neisser tells the story of one tiny marketing team with a tiny budget that was able to develop some “game-changing steps to social media innovation” with myPlanNet. From a marketing perspective, it is easy to say “We’ve generated returns from our social media initiative” when the cost to engage […]

Some Facebook do’s and don’ts

With our social media risk event coming to a close, it seems an opportune time to talk about Facebook’s latest privacy policy, which happened to hit this week. Concerns over personal information being released to third parties has prompted many users of the popular networking site to quit their accounts (that’s if they figure out […]

Social Media: Ovation without the ‘IN’

There is a supreme attraction to using social media to drive innovation within organizations. Even a cursory glance highlights the benefits of bringing together a diverse group of people and brains, creating and supporting online communities, and allowing for the discovery of news and insights through the network. These are vital benefits, and form a […]